The ease of digital communications has improved our lives in many ways, whether or not you see it as a good thing, our social interactions have been made significantly easier through technology. We are easily reminded of important events, birthdays and even prompted to reconnect to those we haven’t spoken to in a while – it’s endless.
Concern about the pressures of social media and it’s addictive qualities have prompted the question; is it adding value to our lives anymore? Has social media lost touch with personal content and what made it so important to us?
Mark Zuckerberg recently made a statement to the detriment of his own personal fortune and brand, marked by a fall in Facebook shares of 5.2% overnight.
If you missed it, this was the key point;
We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness. But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.
The statement foreshadowed a change in the Facebook algorithm that will promote more personal content rather than news and content from brands. As the changes roll out over the next few months, Zuckerberg has anticipated that users will “probably spend less time on Facebook”.
Personally, I wonder if this will actually improve the user experience of Facebook. So many people have become disinterested and disengaged with the platform due to ads, irrelevant content and that lack of personal interaction they are now trying to bring back.
Can social media on a whole come back from this or is it something that will lose relevance in our daily interactions and lives?